There’s nothing trend sorts love greater than remodeling an thought and making it into one thing new, and with Making the Cut for Amazon Prime, Heidi Klum and Tim Gunn (Klunn?) rework Project Runway into one thing larger, dearer, and extra expansive for the world’s greatest on-line retailer.
Is it the identical present? Sure, and no. All of the hallmarks — the silhouette, fancy trend folks would possibly say — stay in tact, with a gaggle of designers competing to make the most effective items week after week till somebody takes residence the grand prize. You know the way this works: Designers get a problem, provide you with an thought, choose materials, assemble a glance, have some form of nervous breakdown, or scrap with somebody within the design studio and voilà! Some skinny (or, more and more, average-sized) creature sashays in a creation down the runway, incomes adoration or scorn from judges. Somebody is eradicated and somebody wins. Like pairing blue denims with a white shirt, this formulation by no means goes out of fashion, and fortunately, the Amazon rework does not idiot with perfection an excessive amount of.
Making the Reduce provides some cute elaborations although — most of which do not improve or take away from the traditional, they’re merely completely different. Flush with daddy Bezos’ immense money, Making the Reduce will get to do issues the comparatively primary Undertaking Runway might by no means. Contestants do not have to stitch; seamstresses do this for them now, just like the magical animals in a Disney film. Contestants get to go to glamorous places, together with Paris and Tokyo, to not solely present their work but in addition get inspiration. No extra remaining holed up in that stuffy studio! In addition they get the privilege of being acknowledged as sentient beings by the one and solely Naomi Campbell — considered one of a prestigious set of judges which additionally contains Nicole Richie, Joseph Altuzarra, and Carine Roitfeld, all of whom add extra luster to this system. You’ll be able to completely really feel the elevated sensibility within the episodes despatched to critics, an added attract and sense of romance that makes Undertaking Runway appear extra about grit and scrappiness. As for the precise contestants, Making the Reduce’s coterie appears extra curated and centered — nearly all of them are profession trend folks with already established histories within the discipline.
What actually units Making the Reduce other than its predecessor — moreover the million greenback money prize — is its emphasis, a strategic distinction that is additionally its sadly timed flaw. Making the Reduce guarantees that every problem winner will get their wares despatched to an Amazon retailer, the place the fairly priced items (as much as $100) will likely be accessible for buy instantly. As not too long ago as a number of weeks in the past, this appeared on-trend with how customers purchase items within the 21st century and the way trend designers are overcoming delays between runway and retail.
In fact, all the world has modified in current months. Not solely are there extreme disruptions within the provide and supply chain occurring, however there is a sudden, unprecedented rethinking about what we deem important at play now too. Because the good trend columnist Robin Givhan mused in a recent piece, clothing has value because of where we wear it, and with nowhere to go in the intervening time, the “want” for a stupendous costume or avant-garde pair of pants is severely diminished. None of that’s the fault of anybody on this present in fact, however when it is the principle hook of the collection, we’re form of again to the unique thought. For trend junkies, and for individuals who discover Naomi Campbell’s shade as life-giving as chlorophyll, Making the Reduce is catnip. Simply do not search for something revolutionary. It sticks to a formulation, and that is positive. The formulation works for a cause.
TV Information Score: 3/5
Making the Reduce premieres Friday, Mar. 27 on Amazon Prime Video.