Netflix responded swiftly to backlash they acquired over a promotional poster for the French movie Cuties that sexualized its little one stars by apologizing for the “inappropriate” artwork on Twitter.
Cuties, which gained the World Cinema Dramatic Directing Award at Sundance and debuted on Netflix on Aug. 19, follows the journey of 11 year-old Amy (Fathia Youssouf) whose life adjustments when she joins a dance squad. Her new pals and the liberty of expression dance provides her permits Amy to find and outline her personal femininity, however at the price of clashing together with her mom and their household’s values.
Contemplating the movie is hailed as a delicate and considerate portrayal of the tough journey into younger womanhood, many were shocked to see a poster launched from Netflix that includes the 4 cuties of the dance squad in provocative poses. The poster mimicked the model of dance film posters like Step Up or Magic Mike, wherein age-appropriate grownup leads are featured in romantic or sexually alluring positions. Many decried the picture as “disgusting” and “repulsive” on Twitter, with others including that “Netflix really messed up.”
In distinction, the French poster options the cuties working up hill laden with procuring luggage and gleefully sporting their purchases — bras and underwear — over their garments. It provides a a lot clearer image of what this film is all about — 4 younger pals who’re figuring the right way to develop up in a complicated world, collectively.
“We’re deeply sorry for the inappropriate paintings that we used for Cuties,” stated Netflix in a statement. “It was not OK, nor was it consultant of this French movie which premiered at Sundance. We have now up to date the images and outline.”
Cuties is now streaming on Netflix.