Exploring Netflix’s Large YouTube Footprint

Netflix News

Netflix’s social media footprint as an entire is gigantic. Like most streamers, they function a number of accounts however in contrast to different streamers, Netflix’s YouTube footprint is rising world wide. Beneath, we’ll check out among the largest weapons in Netflix’s YouTube arsenal.

What number of mixed views does Netflix’s channels have? We tried placing collectively an correct quantity as of July 2020 and it’s colossal.

Netflix has gathered a complete of shut to 10 billion views on YouTube. As of July eighth, their view rely sat at 9,859,017,949.

On the subscriber aspect, the quantity is much less spectacular with a mixed 54 million subs.

How does it examine to different leisure corporations? Fairly properly, though in opposition to big media empires, they fare rather less properly.

Disney is undoubtedly the king proper now. Their channel rely is totally big and the 20 essential channels we discovered had a mixed view rely of 20 billion. They’ve, after all, acquired big manufacturers comparable to Marvel and Star Wars which each have billions of views mixed.

Even in opposition to HBO Max Netflix technically falls behind once you embrace their sub-brands included on the platform comparable to AdultSwim (4.61M subs – 2.4B views) and Final Week Tonight (8.2M subs – 2.5B views).

Netflix does, nonetheless, beat out Prime Video, Quibi and Hulu (together with FX Networks) a minimum of from what we’ve present in our analysis.

Netflix’s YouTube Channel Classes

It’s the channels that don’t carry near any Netflix branding which is essentially the most stunning although. The Swoon is the most important instance of this. A channel closing in on 1 million subscribers and a mixed 359 million view rely. Netflix even went so far as to register The Swoon as a trademark lately suggesting Netflix will proceed leaning in on its smaller manufacturers to advertise segments of its content material

Netflix’s YouTube output is put into 4 classes.

  • Regional accounts comparable to the principle Netflix account serving the US.
  • We then have particular person present channels (there’s not too many of those) together with these for Stranger Issues and Patriot Act for example.
  • Then you may have particular content material concentrating on genres of content material comparable to The Swoon for Korean titles and Netflix JR for youngsters’s content material
  • Lastly, you may have extra business-related channels comparable to Investor Relations and We’re Netflix.

One other shift for Netflix lately has been importing full episodes and documentaries on Netflix. It’s accomplished so on a number of event together with lately through the coronavirus disaster and the black lives matter movement.

That’s why you’re in a position to watch nearly all of Netflix’s Our Planet docu-series on YouTube with out ever having to navigate in the direction of Netflix dot com.

It’s additionally leaned into its skills channels too. For instance, Gabriel Iglesias’s YouTube channel is at present host to the pilot episode of his sitcom collection.

Netflix has additionally launched unique content material to YouTube too with maybe the most important instance being Dave Chappelle’s 8:46 particular.


YouTube Channel Stats Breakdown

Right here’s each Netflix channel on YouTube listed by the entire variety of views.

Observe: appropriate as of July eighth, 2020.

Channel Identify Subscribers Complete Views
Netflix US 15,600,000 3,017,118,851
Netflix Junior 2,940,000 2,154,874,811
Netflix India 7,630,000 1,017,312,683
Netflix Latin America 6,790,000 469,750,308
Netflix Is a Joke 1,240,000 398,099,048
Netflix JP 557,000 383,645,049
The Swoon 966,000 361,243,124
Netflix Brazil 6,990,000 350,908,641
Netflix UK & Eire 1,001,000 332,464,581
Netflix Futures 1,440,000 236,945,103
Netflix ES 1,004,000 194,601,480
Stranger Issues 1,200,000 172,922,355
Patriot Act 1,290,000 170,766,419
Netflix IT 671,000 107,780,237
Netflix France 881,000 86,731,478
La Casa De Papel 1,150,000 69,258,786
Élite Netflix 448,000 61,482,039
Netflix DE 703,000 58,635,626
Netflix Asia 836,000 55,682,887
Netflix Movie Membership 27,600 48,223,218
Netflix Nordic 117,000 32,774,621
Netflix MENA 714,000 31,085,828
Netflix NL 94,700 22,496,680
Netflix Portugal 123,000 9,543,815
Netflix Israel 40,000 3,876,000
Netflix Greece 50,600 3,185,361
Netflix Romania 149,000 3,127,795
Netflix DVD 1,390 1,285,863
Netflix Česká republika 20,200 867,550
Netflix Investor Relations 11,000 863,697
NetflixUIEngineering 28,700 736,439
We Are Netflix 26,600 727,576

Because of SocialBlade, we additionally know that Netflix is at present averaging round 2.5M views a day on its essential channel. It additionally tasks that Netflix’s essential account might hit 132M subs by 2025 and 24B views in 2025.

There’s a terrific article about Netflix’s shift to YouTube from Bloomberg’s Lucas Shaw with some fascinating snippets. Together with:

  • Netflix’s site visitors elevated every time YouTube would expertise downtime
  • Netflix’s earlier aversion to posting on YouTube however with new rivals in the marketplace, it’s leaning into YouTube as a pal somewhat than treating it as an enemy.

We’ll redo this publish additional down the road to see any additional progress made by Netflix.

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