The CW Community Expands Its Primetime Schedule To Saturday

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Press Launch
Community to Now Program Throughout All Seven Nights of the Week Starting October 2, 2021

The CW to Now Supply 14 Hours of Primetime Every Week with the Addition of New Evening to Showcase the Community’s Programming for the 2021-22 Broadcast Season

Could 13, 2021 (Burbank, CA) – For the upcoming 2021-22 season, The CW Community will develop its primetime schedule to incorporate Saturday, rising to change into a full seven-day-a-week broadcast community for the primary time in its historical past, it was introduced at this time by Mark Pedowitz, Chairman and CEO, The CW Community. When the brand new season launches this fall, The CW will provide 14 hours of primetime sequence every week, Monday via Sunday (8:00-10:00pm ET/PT).

The CW will formally kick off its first Saturday night time of primetime programming on October 2, 2021 with night time one of many IHEARTRADIO MUSIC FESTIVAL (8:00-10:00pm ET/PT), with night time two of IHEARTRADIO MUSIC FESTIVAL airing on Sunday, October 3 (8:00-10:00pm ET/PT). The CW’s frequently scheduled Saturday programming line-up might be introduced at a later date.

Whereas the community expands its primetime programming line-up, The CW will return the Monday via Friday (3:00-4:00pm ET/PT) afternoon block to its affiliated stations to program to their very own wants.

Main The CW’s efforts to develop right into a full seven night time broadcast community had been Betty Ellen Berlamino, The CW’s Government Vice President, Community Distribution, and Ann Miyagi, Senior Vice President and Normal Counsel, who labored intently with the entire community’s key affiliate companions to safe clearances throughout the nation.

“As The CW expands and thrives, so do our affiliate companions, and everybody sees the great worth and the clear pleasure behind the chance to model and determine as a seven night time community on each a nationwide and native degree,” mentioned Betty Ellen Berlamino, Government Vice President, Distribution, The CW. “The addition of extra authentic programming to our Saturday primetime line-up coupled with our stations capacity to now program the Monday via Friday daytime block is a win-win for all events.”

“Changing into a seven-night-a-week community has been a long-standing aim for everybody right here at The CW, and in a particularly tight broadcast setting, the flexibility to develop our primetime by two extra hours every week is a dynamic shift that might be gladly welcomed by our shoppers and the businesses,” mentioned Rob Tuck, Government Vice President, Nationwide Gross sales, The CW. “Following the latest trade pattern which has seen appreciable contraction on a linear foundation, The CW will buck that pattern this season by including a brand new night time of authentic programming, creating new alternatives for us going ahead.”

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