Lisa Rinna is running her cosmetics brand like a boss and urging fans to shop her merch.
The reality star, who launched her Rinna Beauty brand in 2020, is fresh from an Instagram update promoting her popular Lip Kits, and there was a mention of a beauty truck that’ll be in New York City this weekend.
Posting to her brand’s Instagram on Friday, The Real Housewives of Beverly Hills star shared a glam shot of herself all puckered up in her product, also going for an edgy look as she wore statement shades.
Lisa Rinna Shows Off Her ‘Birthday Suit’ Vibes
In her selfie, Lisa posed wearing a chic and understated black jacket. The mom of two drew attention to her famous pout via a rosy red and glossy lip color, also wearing a full face of makeup complete with dewy foundation and heavy blush. She added in discreet earrings, also wearing her dark locks slicked back. The former Melrose Place star added in big black shades for a Hollywood finish, tagging herself in New York City.
In a caption, Rinna Beauty told fans:
“@lisarinna in our Birthday Suit Lip Kit. PS: Head to our stories if you’re in NYC this weekend to find the Rinna Beauty truck!”
Lisa Rinna Doing Well With Rinna Beauty
Lisa was 57 when she jumped into the makeup business, and the space was already crowded with celebrity cosmetics founders from Kim Kardashian to Lady Gaga. Speaking to Allure amid the brand’s launch, Lisa revealed:
“It’s been in the works a long, long time. It was something that seemed like the perfect fit, [to] start a lip line. I first wanted to do it… I would say at least 10 years ago, maybe even more. I kept getting close to finding the right partner, the right cosmetic company to work with.”
Admitting that it was a tough start, the Bravo star added:
“Every single time, it fell through. The deal didn’t work. Something happened. And that was, like, five times. I’m not even kidding. I felt like, “Gosh, maybe I’m not supposed to do it. Maybe I’m supposed to concentrate on clothes.” But in the back of my mind, I was like, “I’m not going to give up. I’m just not.” I never take no for an answer, and here we are.”
Lisa Rinna Launches Rinna Wines In 2022
It looks like Lisa’s knack for starting businesses is working. Earlier this year, the star announced that she was venturing into the drinks space with the launch of her Rinna Wines brand.
Also, retailing drinks are Hulu star and model Kendall Jenner, plus actress Blake Lively.
Lisa is also enjoying success as a brand ambassador this year. She’s now fronting designer Alexander Wang’s bodywear collection, with daughter Amelia Hamlin fronting the Taiwanese-American designer’s swimwear range. Check back for more on Lisa, or tune into RHOBH!
